Brand in focus: Hassan Sheheryar Yasin (HSY)

HSY have no necessity of any kind of introduction because his own name is a remarkable starting of a successful business venture known by everyone who belongs to his field even rather only in an inspiration. Off course he is none other than Hassan Sheheryar Yasin who is one of the biggest names in Pakistan Fashion industry. He was born in Lahore Pakistan. This stylish fashion designer has also launched his new studio in the highly fashionable district of Zamzama in Karachi. The flagship studio of this fashion designer is currently in the cultural capital of Pakistan, Lahore.

A graduate of the “Pakistan School of Fashion Design” in 2000, HSY is affiliated with the La Chamber Syndical De La Couture Parisians in France. Started out in 1994, Pakistani Fashion Designer Hassan Sheheryar Yasin worked both as a choreographer and as Fashion designer in various shows within Pakistan and in international shows in Dubai, London UK, New York City USA, and Toronto Canada.
The introduction of Yasin’s own Fashion Label Clothes enters in the marketplace in year 2000, HSY. He starting his career with a bridal collection and formal wear couture house, it has since become one of the most recognized South Asian fashion labels in the world and currently employs over 350 people and six stores internationally, with the flagship studio housed in Lahore.  Among very few Pakistani fashion designers, HSY has won international appreciation and considered among the top Pakistani Fashion designers.

In 2003, First time a Karachi-based top fashion magazine “Diva” of that time placed this Pakistani Fashion designer on the cover of their “Most Powerful People” and also as one of their 10 Faces of the Year. In 2007, this radiant Pakistani and emerging Fashion personality also introduced HSY brand jewelry. Behind all his business ventures set up his philosophy could be explained by his popular quote about designing art is “Creativity is very important to be a designer, but if you want to be a successful designer then you need to be successful in every single way like being innovative and understanding the market”.

HSY is the winner of the Lux Style Fashion Designer Award of the Year (2005). Hassan Sheheryar Yasin has done one of the biggest thing to happen in fashion dress designs in the last decade in Pakistan that was his aim at HSY to showcase a diverse dresses collection in order to represent the rich cultural heritage of the East.
Now in 2010 Hassan Sheheryar Yasin has been actively involved in the world of fashion for over 15 years. This year, his label HSY, celebrates 10 years of excellence. Predominantly a Bridal House specializing in fashion design & tailoring. HSY’s distinctive Pakistani and Middle East inspired designs are infused with western influences. Augmented by vacillating and systematic embroidery, refined cutting, and judicious color choices the HSY brand is tantamount with the art of elegance. It is the thing overwhelming too in his recent collection of “Dubai Fashion Week Collection of 2010”. 

“Shift-to-Knowledge” a strong tool of value creation!

The present business environment is characterized by fast, unpredictable, and high-value competition. To survive in this scene organization must be receptive, responsive and elastic. The new economy is described by the “shift to knowledge” as the main determinant of economic growth and success. The “shift to knowledge” as the primary source of value means that knowledge plays a key role in the definition, functioning, and performance of organization.

Instead of capturing “intellectual human capital” organizations should develop a culture of knowledge management and knowledge development. It is crucial to know that human beings are social animals they can only learn through interaction so any organization which has dream that its employees have good communication skills, decision making power, analytical skills, negotiation skills, and innovation should focus on the social interaction. Moreover, this interaction must be open to mind without any limitations and boundaries so that the employees can learn more than usual. Maintain a culture of experience share and knowledge share in the entire organization as it is a valuable assets your employees have with themselves.

Knowledge is an intangible asset and can be a source of competitive advantage if properly espouse to the world. The organizations learn as its employees involve in learning behavior. Employees can learn through both ways formal and informal. But during my observation period I noticed that informal part contributes more in learning. Unfortunately in Pakistan even big organizations that operate locally now focus on training session which cost more and in outcome reward less. Training is a great source of learning but follow training without other investigations that here in this particular scenario it is needed or not is common. This “Training Fashion” can be dangerous for human minds and capacity.

Simply what the necessity of time is organizations in Pakistan should develop a “Knowledge circle”. This can be a sector based and should develop a year calendar for meetings, get together and training sessions. Also Participants in all events should be sector base not company one. It will save cost and results will be more towards achieved side.   

It is a much critical period for all businesses around the world and everyone is trying to be best in order to sustain its business activities. The preeminent approach is to develop the business hub on knowledge base. However, try to use the employees’ potential in the appropriate direction is equally significant.