Showing posts with label Cosmetics business in Pakistan. Show all posts
Showing posts with label Cosmetics business in Pakistan. Show all posts

Tuesday, August 24, 2010

Skincare treatments for Pakistani women!

The climate of Pakistan is quite hot & dry. All the women in such scenario seek the best skin care products to enhance their beauty or hide any blemishes in daily life. Everyone struggles with skin care issues from time to time and would apply a few general treatments for the healthy skin. In dry climates a decrease in moistness frequently leaves skin feeling dry and uncomfortable. This is particularly true for any layers of the dermis that have been injured by the sun. For this explanation, keeping the skin well hydrated is of greater significance for those who live in very dry climates than for those in clamminess like Pakistan. Hydrated skin begins with a hydrated body. Drink ample of water to offer natural moisture in addition to flush out toxins. Exfoliation is also vital to liberate the skin of old, dry and dead skin cells. The main method of battling dryness is to use a high quality moisturizing lotion for body. Sun, wind, and dry air can also be insensitive on hands. Find skin care products like hand cream that contains glycerin which is an effective moisture retaining substance.
It is much more important to make the skin clean and shine instead of fair in complexion. Firstly apply “sugar mask” every week it works for everyone in three ways as one: it brings life to skin and make it smooth. Two it makes the skin shine a little bit more as it wash out the whole week stored dust through the external skin pores. Three with these two benefits it removes the unwanted hair through skin which darkens the original complexion of the skin.
It is easy to prepare the mask. Three ingredients involve in making first one is white egg portion, second is 2 tab spoon of sugar, 4 drops of lemon juice. Simply stir white egg portion well in pan and then mix up 2 tab spoon of sugar and heat up so that sugar entirely soluble. In last add 4 drops of lemon juice and again heat up a little bit more. Apply on the skin with moderate temperature. Wash with water exactly after 15 min.
The other common problem as a result of depression and aging factor as well is freckles. For this apply “wheat mask” on the affected skin portion twice in a week. Mix wheat flour with vinegar and apply on face where the dark circles are appearing leave the mask until it dries and then wash out with water. In a nut shell, to keep you skin clean, smooth, and fresh & ready for make up all the time apply “Rose water” as a skin cleanser, make up remover and bed time care at night.

Monday, May 24, 2010

Joint Family System in Pakistan-An Islamic Law!

In Pakistan by and large there is a joint family system in which there are grandparents, uncles, aunties and lot of cousins. Although this family system is undergoing a drastic change with a greater influence of media and education but people do not feel this change a good one. As a joint family system has a lot of emotional attachments enhanced and they feel that by this family dispersion their relations will be weakened and damaged. In Joint family system there are defined norms and values to follow strictly by all the members. All the members have their defined tasks and responsibilities to perform. There is equal share of each and every member of the family in the available resources in the form of money, food and other requirements. If all the requirements and regulation of this organization fulfill fairly then it is the most successful system but unfortunately this not happens.
In a joint family systems now lot of crisis emerge on the issues like distribution of household tasks, allocation of financial responsibilities among different members, division of resources in the form of food and money. There are various reasons of each emerging issue in joint family system. Firstly; members of joint families have no income security. As if a person has surety that whatever he earned it is his own then he could become ready to invest and entrepreneurs for the economy of the country through proper savings. Joint family system also creates problems in children rearing. As among various loving relations mostly it becomes impossible for parents to prohibit their children from various bad habits, rude attitude and wrong behaviors. Loving relations like uncles, aunties and grandparents do not like to stop children harshly. They do not like to blame or scold their young grand children and hence they bring up in a wrong support of their loving relations which impacts their whole life badly and therefore they do the same wrong deeds in their mature life and hinder their own career and give loss to the country’s economy also. When little boys and girls groomed up in such an environment where there are people who support them for wrong deeds then become irresponsible individuals of the country who contribute to prevent developmental process.
Being an Islamic country, people of Pakistan prefer to adopt Islamic systems in their life styles so it is important to inform Pakistani people that joint family system is strictly prohibited in Islam. It does not like mix living of girls and boys in a form of family. There are limitations by Islam to control unlawful intimate relations. Some families in Pakistan are use to live in Joint family system but trying to follow this religious tradition in wrong way. This creates a lot of problems in women’s life.
Islam does not appreciate joint family system. It is a tradition that we have inherited from Hindus, male & female living & eating together. Islam does not allow this but in Pakistan when a girl gets married; she is forced to live in the joint family system. But if you want Islamic point of view then there is no such concept. Because when you live in the same house there’s bound to be loose talks between male (in-laws) and female members of the family and Islam doesn’t like that. She has no privacy. If she tries to seclude herself in her room, she is considered to be arrogant. No voices have been raised against this important issue. It is a woman’s right to live separately. She has the right to make decisions equally with her husband & to raise their children accordingly but in Pakistan this right has been taken away from the girl. When the new bride enters the house she is taken for granted. She is not allowed to make decisions nor is given her rights.
A woman is only asked to take care of her husband but unfortunately this is not the scenario in our country. If a girl asks for a separate home, she is said to be with bad moral values. It is in an Islamic culture that a girl, when she asks for a separate house, the husband should provide her. If the husband is poor & can’t afford, then at least he should give her a separate portion in the same house where no one should interfere in her privacy.  In our culture if the wife asks for a separate house, the husband gives justifications that he has to reimburse his family for what they have done. But Islam doesn’t appreciate it.  It’s the duty of every parent to give proper upbringing to the child & when he is old enough, get him married to a pious girl & let them take care of themselves. We should not expect from our children rather expect it from Allah.

Tuesday, May 11, 2010

Atiqa Odho, an Entrepreneur - New trends in cosmetics business in Pakistan!


Happily, there are many examples of people in Pakistani show business who appreciate and recognize the virtues of their hard work and ingenuity. Such an example is Atiqa Odho, who is amply gifted with numerous qualities; she is a make-up artist, a hair stylist, a model, a TV star, a film star and now an entrepreneur as she moves to her own business of a cosmetic company- Atiqa Odho. Born to a liberal family, she received the best possible education and upbringing in the U.S.A. Though initially she gives the impression of an ordinary child but later on her zeal set her apart from her peers.

Additionally the vivacious and vital Atiqa had her own position from her earlier days. Atiqa was persuaded by Pakistani television in 1990 to work for a drama serial. Her acting appealed to the masses and one can easily remember her great performances till now. She was highly successful in modeling as well. After nearly a decade, Atiqa grew too tired of travel between U.S. and Pakistan. Hence, she decided to make Pakistan her permanent residence. She has a keen desire to provide an amiable atmosphere to her two children, and her husband, Javaid, in Pakistan.
In fact, Atiqa stepped into her working life as a make- up artist and got training in England. Later, she moved to Pakistan and practiced her profession as a beautician. She started her own beauty parlor and appropriately named it “Cuts and cappuccino”. Since returning back to Pakistan after years in the States, Atiqa Odho is proving unstoppable she is all set to make a difference and has already realized her vision of launching own cosmetics line.
She had several reasons for launching a color cosmetic range in the market but the two main ones were my belief that a woman understands another woman’s needs and that she was simply tired of seeing what was available in the marketplace. Either very substandard products were on the shelf in retail or alternately extremely expensive imported products that were not affordable to the Pakistani women. 
 The product has beautiful and glamorous packaging color that is “Red” which makes consumers exciting. The unique coding of lipsticks makes it easy for consumer to remember like for pink lipstick “AP” and for brown lipstick “AB”. The code automatically tells about the lipstick shade.
At present Atiqa brand consists of 35 Lipstick colors, 20 Loose Eye-shadow colors with applicators, 25 Pressed Eye-shadow colors with applicators, 10 Blush-on colors with applicators, 8 Cake Face Powders colors, 8 Eyeliner colors, and Mascara. Atiqa says that the market is still abundant in opportunities for new entrants and that she likes healthy competition.