Celebrity in focus – Mehreen Jabbar

Mehreen Jabbar is a filmmaker, at a very young age, has an extensive portfolio. After directing her first play in 1994 she went on to create work which ranges from short independent art films to commercial serials for television. Her success as a director can be assessed by the fact that her work has appeared in many film festivals around the world including The Hong Kong International Film Festival, The San Francisco Asian-American Film Festival, and The Leeds Film Festival in U. K. to name a few. At home, Pakistan, her exceptional style of story-telling has earned her much praise and several awards.

Mehreen grew up around Pakistan's show business. Her father, Javed Jabbar, is also a filmmaker himself. He has also been running a highly successful advertising agency for about 30 years where she got her first exposure to the television world. Further she went to the United States in order to study film and completed a two year program at University of California Los Angeles. She describes this experience as a crucial part of her training because her teachers were working professionals from the film industry who were able to provide real insights on the art and business of film making.
Mehreen returned to Pakistan to practice her skills professionally. Her first play in 1994 was called “Nivala” which was based on a short story by Ismat Chugtai, one of the foremost authors in the Urdu language. Unfortunately, the decision makers at the state run television of that time declined from airing “Nivala” because it was based on the work of an Indian writer and, subsequently, the idea for the entire series was cancelled. Though this was a hinder but it did not deter Mehreen from doing what she loves. She continued to make short films, feature length plays, and drama serials.
Due to the low quality of films being produced in Pakistan and the shady atmosphere at cinema houses, going to a theater is not a feasible form of entertainment for the mainstream public. Thus, television remains by and far the most popular source of family entertainment. So that has been the industry to which vast majority of writers, producers, directors, as well as, actors turn who wish to polish their expertise and create work with depth and meaning for the audience.

Much of Mehreen’s work has focused on the everyday lives of average Pakistani women and the conflicts they experience from day to day. On the other hand, several directors have created fine plays which are obvious in their attempts to raise awareness of women's rights; Mehreen enjoys the challenge of applying nicety to get her message across. Her viewers often find themselves immersed in the minds of her characters in order to fully understand the characters’ motives. Her telefilm, “Putli Ghar”’ is an example of such work. Another telefilm “Farar” is about three friends, a widow, a working woman, and a third woman who is a student of classical dance. The play shows the struggle of each woman to sort out her life and find a unique identity for herself.

To Mehreen experimenting with a story is one of the most interesting parts of creating a play. She believes that producers are playing it safe and are flat to take on projects which are based on a proven storyline for success. The result is that the same basic plot is repeated over and over again in different plays or films such as - Ramchand Pakistani.

Nevertheless, commercial Pakistani films remain largely unpopular on the conventional side; hence several independent filmmakers have emerged in recent years, such as, Shireen Pasha, Farjad Nabi, Hassan Zaidi, and Mehreen Jabbar herself, who seem to be breathing a new life into the Pakistani art films.

Obesity and Pakistan!

Prevalence of obesity (BMI or Body Mass Index) in 25-44 year old in rural areas was 9% for men and 14% for women; in urban areas, prevalence was 22% and 37% for men and women, respectively. For 45-64 year old, prevalence was 11% for men and 19% for women in rural areas, and 23% and 40% in urban areas for men and women, respectively. Information resource is the National Health Survey of Pakistan. In South Asia, including Pakistan, social and environmental changes are occurring rapidly, with increasing urbanization, changing lifestyles, higher energy density of diets, and reduced physical activity.

Obesity is a medical problem that kills thousands of people each year, results in more chronic illnesses than smoking cigarettes and can contribute to heart disease and diabetes. Food is the vital source of energy necessary for the human body to survive, all types of which with the exception of water contain calories. If the calorie intake exceeds the amount required for the body to function to optimum levels, the body chemistry converts and stores unused energy as fat. Obesity is calculated using a formula known as the Body Mass Index (BMI). It is a measure of body fat based on height and weight that applies to both men and women. A BMI of 25 to 29.9 is considered overweight and one of more than 30 is considered obese. Being significantly overweight is linked to a wide range of health problems including, heart disease, high blood pressure, arthritis, diabetes, indigestion, gallstones some cancers, snoring and sleep apnea, stress, anxiety and depression, to name but a few.

According to the World Heart Federation obesity is alarmingly appearing amongst the younger generation; an estimated 22 million children under the age of five are now severely overweight. However, the fast-food industry has come to be held as one of the main culprits. Indeed there has been a real shift of change in the human diet during the last century since the advent of snack food chains such as McDonald's and KFC. Homemade food has given way to convenient high-energy or high calorie food rich in fat, salt and sugar. On the other hand, the fast food industry has become a huge international business. With a multi-billion dollar turnover in the global fast-food industry, it is no surprise that such international companies will do all they can to keep people eating and the profits rolling in, attempting to convince the public that their products are healthy.

The food marketing industry that stands accused of targeting in particular young children through provocative adverts and incentives such as free gifts with kids' meals or inside cereal boxes. Also blamed are endorsements from celebrities such as pop stars, sports personalities and TV presenters who all have considerable influence on the choice of food of both children and adults. The nature of desire as a criterion for controlling actions is such that it is constantly fluctuating, with the individual being torn between varieties of differing pleasures. The aim of satisfying desires will never bring peace and contentment to an individual and comes at great cost to both body and soul. When this concept is applied to food and drink, it leads to people enjoying these things to excess; obesity can be considered a natural outcome.